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Marketing for Business to Business Selling and today’s Buyer’s Journey - Interview with Mark Donnigan

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://mark-donnigan-startup-mar33108.blogsmine.com/19838265/grappling-with-today-s-b2b-buyer-s-journey-is-the-secret-to-win-in-b2b-marketing-mark-donnigan

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