Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like copyright or Booking.com. Unlike other media buying types we looked at, programmatic direct doesn’t follow a bidding process. https://directoryforrank.com/listings12770024/the-greatest-guide-to-interaktive-werbung