By market place study, Tanishq repositioned alone by featuring 22-karat gold, advertising purity employing a karat meter, and changing its styles to appeal to regional tastes. In addition it released sub-makes like GoldPlus to target various segments. Currently Tanishq is a number one player with around 165 stores pan-India https://hbrcasestudyanalysis53515.tkzblog.com/33729278/getting-my-case-study-assignment-help-to-work